Another 'Never Sell' Bitcoin Treasury Collapses — Empery Dumps 76% of Its BTC Holdings in Weeks
5h ago · 1 source
Empery, a company that publicly committed to a 'never sell' Bitcoin treasury strategy, has offloaded 1,635 BTC in a matter of weeks, shrinking its reserves by 76%. The move marks yet another failure of the corporate Bitcoin treasury model that promises to hold indefinitely but buckles under financial pressure.
WHY IT MATTERS
Imagine a company publicly promising it will buy gold bars and never sell them — using that promise to attract investors who believe the gold will keep appreciating. Now imagine that company quietly selling most of its gold a few weeks later because it needed cash. That's essentially what happened here. Some companies buy Bitcoin and put it on their balance sheet as a 'treasury asset,' pledging to hold it forever. But when money gets tight, those promises can break. For everyday crypto observers, this is a reminder that just because a company says it's bullish on Bitcoin doesn't mean it can actually afford to hold through tough times. The strength of a Bitcoin treasury strategy depends entirely on the financial health of the company behind it.
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