India's Major Jewelers Plan to Reduce Gold Purchases Ahead of Diwali

WHY IT MATTERS

Gold has been used as a store of value for thousands of years, and India is one of its biggest markets. Think of gold as the original savings account — people buy it to protect their wealth. In the crypto world, Bitcoin is sometimes called "digital gold" because some people see it serving a similar purpose. When gold becomes expensive and traditional buyers pull back, it raises interesting questions about whether some of that demand might shift to alternatives like cryptocurrency. For someone new to crypto, understanding how traditional assets like gold behave helps provide context for why digital assets exist and how they fit into the bigger financial picture.