Retail Crypto Trading Has Collapsed 73% — So eToro Is Spending $231 Million to Pivot to US Stock Traders. Here's What That Means

WHY IT MATTERS

Think of eToro like a restaurant that became famous for its pizza but is now spending big money to add burgers to the menu because pizza sales dropped dramatically. In this case, the 'pizza' is crypto trading and the 'burgers' are US stock trading. When a major platform that helped popularize crypto investing starts pouring hundreds of millions into a different business, it tells you something important: fewer everyday people are actively trading crypto right now. A 73% drop in retail trades means that regular investors — not big institutions, but people like you — have largely stepped back from buying and selling crypto. This doesn't necessarily mean crypto is dead, but it does mean the excitement has cooled significantly, and companies need to find other ways to make money while they wait for interest to return.