Why Choosing the Right Custody Setup Before Your Token Launch Could Make or Break Institutional Interest — Here's What Projects Need to Know
99d ago · 1 source
Kraken published guidance explaining how crypto projects can attract institutional capital by selecting qualified custody solutions before their Token Generation Event (TGE). The piece argues that custody infrastructure decisions made early in a project's lifecycle directly determine whether large institutional investors can legally and practically participate. It's part of a broader series aimed at helping projects navigate the pre-launch process.
WHY IT MATTERS
Imagine you're opening a new bank, but you decide to figure out where to store everyone's money after you've already opened the doors — that would be a mess. In crypto, a Token Generation Event (TGE) is when a project first creates and distributes its tokens, kind of like an IPO for a crypto project. 'Qualified custody' means storing those tokens with a regulated, trusted third party — like a digital vault that meets government standards. Big institutional investors (like pension funds or large investment firms) are often legally required to use these kinds of vaults. If a project doesn't set this up before launch, those big-money investors simply can't participate, no matter how promising the project looks. This article is essentially saying: plan your storage infrastructure early, or risk missing out on the biggest checks in the room.
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Educational only — not financial advice.