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Bitwise Is Bringing Crypto Model Portfolios to Everyday Investing Apps — Here's What That Means for Regular Investors

51d ago · 1 source

Bitwise, a major crypto asset manager, is making its crypto model portfolios available through retail investment apps, moving beyond the traditional approach of investors picking individual crypto tickers. This signals a broader shift among crypto issuers to meet demand from everyday investors who want diversified crypto exposure without the complexity of choosing specific coins.

WHY IT MATTERS

Think of a model portfolio like a meal kit for investing — instead of going to the store and picking every individual ingredient yourself, someone puts together a balanced recipe for you. In crypto, this means instead of trying to figure out whether to buy Bitcoin, Ethereum, Solana, or something else, a professional team builds a diversified mix for you. Bitwise is now making these 'meal kits' available on the regular investing apps people already use, which makes getting into crypto much simpler for beginners. It's a sign that crypto investing is becoming more like traditional investing — easier to access and less intimidating for newcomers.

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