Adoption

Block Launches Campaign Encouraging People to Spend Bitcoin

October 1, 2026, 8:15 PM UTC (1 day ago) · 1 source · Summarized by CryptoBipto

Block, the financial technology company founded by Jack Dorsey, has launched a campaign aimed at encouraging people to spend Bitcoin in everyday transactions. The initiative is part of Block's broader effort to increase Bitcoin's use as a medium of exchange rather than solely as a store of value.

WHY IT MATTERS

Most people who own Bitcoin hold onto it hoping its value will increase over time, similar to how someone might hold gold. Block's campaign is trying to get people to actually use Bitcoin to buy things, like coffee or groceries, the way you would use dollars. Think of it like the difference between keeping money in a savings account versus spending it at a store. For Bitcoin to work as a true currency — not just an investment — people need to be willing to spend it and businesses need to be willing to accept it. This campaign is an attempt to push Bitcoin closer to functioning like everyday money.

Block, formerly known as Square, has been one of the most prominent publicly traded companies to embrace Bitcoin. Under CEO Jack Dorsey, the company has integrated Bitcoin into several of its products, including the Cash App, and has invested corporate funds into Bitcoin holdings.

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