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Crypto Card Startups Operate at Losses to Attract Users With Large Rewards
(4 hours ago) · 1 source · Summarized by CryptoBipto
Several crypto card startups are reportedly spending heavily on rewards programs to acquire and retain customers, even at the cost of sustained financial losses. The strategy mirrors tactics used by traditional fintech companies that prioritize user growth over short-term profitability.
WHY IT MATTERS
If you have ever signed up for a credit card because it offered a big sign-up bonus or high cashback, you have seen this strategy before.
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SOURCES
- coindesk.com
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Crypto CardsFintechCustomer AcquisitionRewards Programs