Crypto Industry Shifts Focus From Building Products to Retaining Users

WHY IT MATTERS

Think of it like a new restaurant that spent years perfecting its menu but now needs to figure out how to get diners to come back regularly. The crypto industry has built many new tools and platforms — similar to apps on your phone — but has struggled to keep people using them over time. For newcomers, this matters because it means the industry is increasingly focused on making crypto easier and more practical to use on a daily basis, rather than just launching new projects. User retention refers to how well a product keeps its users engaged after they first try it, and it is considered a key measure of whether a technology is genuinely useful or just a passing novelty.