FTC Says Hims Shared Your Private Health Data With Meta — Here's Why Crypto Privacy Advocates Are Paying Attention

WHY IT MATTERS

Imagine you told your doctor something very private, and then found out that information was handed to an advertising company so they could show you targeted ads. That's essentially what the FTC says happened with Hims & Hers and Meta (Facebook's parent company). In the crypto world, there's a big push to build systems where YOU control your own data — like a digital vault only you can open. Technologies like 'zero-knowledge proofs' let you prove something about yourself (like that you're over 18) without revealing any other personal details. This case is a real-world reminder of why many people in crypto believe decentralized, privacy-first systems are so important — because when companies hold your data, there's always a risk they'll misuse it.