Kraken Prime Partners with SoFi to Provide Crypto Trading Execution Services

WHY IT MATTERS

Think of this like a restaurant that sources its ingredients from a specialty supplier rather than growing everything itself. SoFi is the restaurant serving customers, and Kraken is the supplier providing the behind-the-scenes crypto trading infrastructure. For everyday users of SoFi who buy or sell crypto, the experience may look the same on the surface, but behind the scenes, Kraken's systems are handling the actual trades. 'Best execution' is a term from traditional finance meaning that when someone places a trade, the company handling it should try to get the best possible price and terms. This partnership is notable because it shows how crypto exchanges are increasingly working as infrastructure providers for mainstream financial apps, rather than only serving customers directly.