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Rakuten Wallet Plans to Distribute Physical Shiba Inu Coins

(4 hours ago) · 1 source · Summarized by CryptoBipto

Rakuten Wallet, the cryptocurrency arm of Japanese e-commerce giant Rakuten, has announced plans to distribute physical Shiba Inu coins. The physical coins appear to be promotional or collectible items rather than functional cryptocurrency tokens.

WHY IT MATTERS

This story shows how major companies are using cryptocurrency branding in creative ways to engage customers. Rakuten is a massive Japanese company similar to Amazon, and its crypto division distributing physical coins themed around Shiba Inu — a popular meme cryptocurrency — is an example of how crypto culture is crossing over into the physical world. Think of it like a sports team giving out bobbleheads at a game: these physical coins are collectible items, not actual digital currency you can spend or trade on a blockchain. It highlights how established businesses are embracing crypto-related marketing to attract interest.

Rakuten is one of Japan's largest e-commerce and internet services companies, sometimes referred to as the 'Amazon of Japan.' Its cryptocurrency division, Rakuten Wallet, has been operating in the Japanese market and is registered with Japan's Financial Services Agency.

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