Solana Foundation Hires Former Binance CMO and Payments Executive
(8 days ago) · 1 source · Summarized by CryptoBipto
The Solana Foundation has hired a former chief marketing officer from Binance and a payments industry executive as part of new partnership expansions. The hires signal the foundation's efforts to broaden its outreach and deepen ties with the payments sector.
WHY IT MATTERS
When a blockchain foundation hires experienced leaders from major companies, it can affect how that blockchain grows and is perceived. Think of the Solana Foundation like a nonprofit that promotes and supports a particular technology platform — similar to how the Linux Foundation supports the Linux operating system. Hiring a former marketing chief from Binance (one of the biggest crypto exchanges, which is like a stock exchange but for cryptocurrencies) means the foundation is investing in getting more people and businesses to know about and use Solana. The addition of a payments executive suggests the foundation wants Solana to be used for everyday transactions, not just trading. For newcomers, this is an example of how blockchain projects compete for attention and adoption by recruiting talent from established players in the industry.
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- cointelegraph.com
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