Travala Crypto Loyalty Program Reaches 170,000 Members, Targets 30% AVA Supply Locked

WHY IT MATTERS

This story illustrates how crypto projects use loyalty programs to encourage users to hold onto their tokens rather than sell them. Think of it like an airline frequent flyer program, but instead of earning miles, users lock up (or "stake") cryptocurrency tokens in exchange for discounts and perks. When tokens are locked, they cannot be traded, which reduces the number of tokens available on the open market. For newcomers to crypto, this is an example of how real-world businesses like travel platforms are integrating cryptocurrency into their services and creating incentive structures around their own tokens.