NFL All Day Is Done Minting NFTs — But Dapper Labs Says the Partnership Isn't Over. Here's What's Actually Happening

WHY IT MATTERS

Think of NFL All Day like a digital trading card company — except instead of physical cards, they sold video highlight clips as blockchain-based collectibles called NFTs. Now they've stopped making new "cards." This matters because it shows how the initial hype around NFTs — where people paid big money for digital collectibles — has faded significantly. But the company isn't walking away from the NFL entirely, which suggests they might be figuring out new, more practical ways to use blockchain technology for sports fans, like digital tickets or loyalty rewards. It's a sign that the crypto industry is growing up — moving past the "buy this shiny digital thing" phase toward tools that offer real everyday value.